More General Keywords

While researching keywords for your website, you will come to know that there are a number of keywords that can be targeted. Most of these keywords will be longer than 2-3 word key phrases. Optimizing a website for one or two word keyword is very difficult but if you target a long term, it will be a relatively easy job.

The keywords that are more descriptive, usually have a low search volume but high conversion ratio. If you combine all your ‘long tail keywords’, they will show a reasonable search volume to target and such key phrases are searched by mostly a prospect buyer of your services.
In the figure above, we are targeting the keyword ’shoes’. This keyword has a very high search volume and because of that a very tough competition. You might get noticed for this keyword through an advertising campaign but your website and products listed over it must be very interesting to get user attention.

The second keyword is ‘mens shoes’. In this keyword, we have specified a category ‘men’ so we’ll only get users who are searching for mens shoes. A low cost and relatively low risk keyword but conversions for this keyword word still remain a question with respect to the website and products listed over it.

Now we move to the very specific users of search engines who are willing to buy and are looking for ‘red Nike mens running shoes’. It is a long keyword but very specific. Competition will be very low or there might be no competition at all for this keyword. Conversion ratio will be high and it will be very easy to optimize a website for this keyword.
Bottom-line; Research keywords properly and never ignore those keywords which have low search volume as they might be the best ones to target and get high conversions.

In order to get the absolute maximum potential out of your articles, they must not only be appealing to potential readers, they must be appealing to search engines as well. This means sprinkling searchable keywords throughout your articles (including your title) that attract search engine spiders. This will give your articles keyword balance.

By the way, when interspersing keywords throughout your articles, be careful not to repeat them so often they looked forced. Overdoing it with keywords (known as keyword stuffing)will make your articles read unnaturally, and will lead to an unpleasant reading experience for your readers.

In addition, if search engine spiders discover too many of the same keywords in your articles they will penalize your articles for spamming. This will adversely affect the search engine ranking of your articles. It might even get your site blacklisted if the spiders detect a pattern of keyword stuffing on your site.

So, what is the correct density of keywords for an article? Personally, I don’t think keyword density even exists as a calcuable numeric constant. In other words, don’t worry about the correct keyword density. And don’t worry about counting keywords. Just write.

Speaking of writing, I need to clarify what I meant at the beginning of this article when I said:

“In order to get the absolute maximum potential out of your articles, your articles must not only be appealing to potential readers, they must be appealing to search engines as well.”

I feel it’s important to explain what I meant by that statement, because it could easily be misconstrued. When I said your articles must be appealing to search engines, I wasn’t implying you should write for the search engines. That’s the last thing you ever want to do. You should always write with the reader in mind…ALWAYS.

That being said, if you want your pages to rank high in the search engines, you have to give the spiders something to latch on to. You have to give them relevancy. The keywords you use must be as relevant as possible to the page they’re on.

And the best way to do that is to establish keyword relevancy right out of the gate with your article title. Whenever possible, you should use your primary keywords in your title. No, not for the benefit of the spiders, but for the benefit of readers. You see, if you write articles focused on attracting a specific audience, you will automatically attract the search engines. Funny how that works, isn’t it?

Establishing keyword relevance right from the start also means using your primary keywords in the first paragraph of your article. And then, throughout the rest of your article, including the closing paragraph.

Again, don’t force anything. Never place a keyword somewhere it doesn’t belong – where it doesn’t fit. Just write naturally, so that your article has a nice flow. After you complete your article, in addition to reading it yourself, let a couple of people you trust look it over to make sure it reads naturally. If it does, congratulations!

You’ve achieved your goal of writing a keyword balanced article.

Long Tail Keywords for SEO There are many aspects of SEO that are important but even if you do every one of those things right, you may find that there is simply too much competition against others who have similar websites to your own. What are you to do in such a situation? One of the things you should focus on from the start is the use of long tail keywords. Long tail keywords are similar to any other type of keyword in that they are the words that a person is typing into a web search engine to look for your website or websites like your own. However, they are longer and more specific.

There are several key reasons why targeting these long tail keywords is important to building successful SEO. One of those reasons is the simple fact that your website will perform better in conversions when you use these words instead of the generic terms. For example, if you are trying to get your auto parts business online, building a website that targets words like auto parts is helpful, but it may be better to target actual locations. For example, you may want to choose keywords such as auto parts New York or auto parts Dallas. The difference here is that you are adding specification to the keywords which means that those in New York or Dallas who are looking for auto parts can find a local company to help them.

These types of keywords are long tail. They are made up of three or more words that relate to the keyword and provide the user with a more specialized search. Locations are not the only option for you to consider here. You may have a very specialized type of auto part that you sell. You may be building a website that discusses a specific type of vehicle.

Just like the research you do for traditional keywords, you also need to do the same type of research with long tail keywords. These keywords may not be used as much, but when you use them, you are likely to get a more specialized visitor to your website which may mean that you will turn a profit faster from that visitor than you would from a generic keyword. Long tail keywords should be included in your website to ensure that you are hitting your target market when it comes to visitors to your website.

Writing a keyword rich article title is beneficial to your article, but is it possible to balance SEO article writing with writing that also appeals to human readers?

Certainly!

If you follow the techniques and advice in this article, you will be creating titles that make sense, grab the reader’s attention, and accurately portray what your article is about.

Here’s where many people go wrong:

They write their article, then they say: “Now I need to figure out a way to get my keyword phrase into my title.”

Sometimes this afterthought approach works, but most of the time it doesn’t. When you create your article and title and then backtrack and try to get your keyword phrase in your headline, the result often looks unnatural and does not make sense.

Here’s the trick:

Do the opposite. Instead of finishing by trying to force your keywords into your already constructed article and title, use your keywords as a beginning point. Take your keyword phrase and brainstorm some natural sounding titles that incorporate that phrase. Then, write an article to satisfy the title.

Let’s look at some examples of keyword rich titles (listing the keyphrase first, then the titles):

• *Healthy Eating Habits*
• 10 Healthy Eating Habits That Will Help You Live Longer
• Healthy Eating Habits For Children
• *Short Track Speed Skating*
• The History of Short Track Speed Skating
• Short Track Speed Skating: A Beginner’s Guide

Each one of these titles makes sense, is comprehensible to a human reader, and is engaging enough to catch the attention of a reader interested in any of these topics. These titles are keyword rich, while still appealing to human readers. This is what you’re going for!

Notice that each of these phrases is a long tail keyword phrase (3-5 words long). When you are doing your keyword research you will come up with a list of long tail keyphrases and a list of 2 word keyword phrases. The long tail phrases are to be used in generating article titles and topics. The shorter main phrases are to be used in your resource boxes.

Does It Matter Where I Put My Keyphrase In My Title?

You may notice that some of the sample titles have the targeted phrase at the beginning of the title. If you can manage it in a natural sounding way, try to include the phrase at the beginning of the title. If not, don’t worry about it.

The point is not to use a strict title formula each time. Your goal is to generate quality titles that will attract readers, convey what the article is about, and also incorporate the keyphrase in a natural sounding way. If you come up with a great title that has the keyword phrase at the middle or the end of the title, then that’s fine. Focus on creating titles that are interesting and appealing to your target readers.

After you have gone through your list of long tail keywords and generated a few titles for each, then pick a title and write an article for it.

You see, this is the reverse of what many people do–take your key phrase, then brainstorm titles, then write an article that fulfills what the title promises. The result is a natural looking title and article. This is the type of article and title that readers, publishers, and search engines will love.

Keywords are phrases that people enter in search engines like Google, Yahoo and Bing to find information, services, businesses or products. It’s how customers find us and buy. But, the Internet is a billion dollar industry and lots of businesses use various strategies to rank in the top 10 search results in these search engines. Statistics say that mostly people do not look beyond the first 20 search results. This data clearly shows how important it is to rank among the top 20 results or your business is not reaching your customers..

To find a pet shop in Los Angeles, we might type “pet shop in Los Angeles” in the search bar of a search engine. “Pet shop in Los Angeles” are keywords. The search engine will now crawl through millions of web sites and will bring up the most relevant results. The first 20 results are the ones to get the most business.

In order to get your web site ranked in the first 20 results, you need to perform a detailed keyword research. This research will help you find the most relevant keywords that people write to find the services you are providing. For example, if you own a “barber shop in San Jose, California,” just type the keywords in quotation marks and you will see the relevant results.

Now pull up a web site that ranks 1st and study it for the keywords. When you view the page source, you will see the different keywords. They are all highly relevant and that is what most people type to find a barber shop. After analyzing the various keywords on the page source, you should then read the text on home page and see as to how the keywords are being used in the text.

Keyword density is a very important aspect, as search engines mark high density keyword inclusion, in the text, as spam and those web sites are not included in the search results. When you are going through the text, you will find various keywords and how they are used. Now you can include them in your text as well as in the keyword meta tags that you saw by viewing page source.

Once you have added these specific keywords to your web site, it will take some time till the search engines crawls and registers them. After that, every time a person types, “Barber shop in San Jose, California,” your web site will be among the top results. The different keyword variations that can be used are “barbershop in San Jose,” “San Jose barbershop,” and other combinations.

Keyword research, analysis and inclusion in the web site is a professional’s job. This all comes under the bigger umbrella of search engine optimization. If you think you cannot give the time it needs, it is best that you consult a professional.