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The Importance Of Long Tail Keywords Since The Last Google Algorithm Update
Google introduced another algorithm update in May 2010 and many webmasters have seen a huge drop in traffic from Google for keyword phrases that are three or more keywords long, known as long tail keywords.
Google is now able to index longer keyword phrases more accurately. It seems that Google guessed the best pages for long keyword phrases until recently based on other signals and keywords on the indexed pages. The new Google patent indicates that Google now has the computing power to index longer keyword phrases on web pages instead of guessing them.
What does this mean to business owners, webmasters and SEO companies? It means that those who have taken the time to anticipate the need of their customers and Google’s customers will be rewarded.
Whether in SEO terms or in pay per click advertising terms, long tail keywords are highly valuable. Think about what your search process is yourself and you will more than likely realize this.
The average person searching at the research phase will use a competitive generic keyword such as “party dress”. Not long after searching and seeing some high prices they will modify their search to something like “cheap party dress.” Now we are already into long tail keyword territory but it can go further. As the search deepens the searcher realizes that pink is the trendy color at the moment, or pink is what she fancies wearing on her next night out, so then she is using the long tail keyword “cheap pink party dress.”
The more experienced the searcher the more likely she will start off with this right at the beginning so as not to waste any time. And in general people are becoming far better at searching as the search engines continue to improve the results they show to us.
A long tail keyword means one of two things; either the person is close to making a buying decision or is an experienced searcher. Now with the Google algorithm update of May, combined with the buying profile of a long tail keyword searcher being stronger, and add in here the fact that a well optimized page for a long tail keyword has a far higher chance of getting to the first page of the SERPs then it is what they call a no brainer.
Think about it logically, when you want to find information online on products, services or for research reasons, you want to find it quickly, you want it to be as precise as possible and give you something extra that other information has not up until that moment.
Long tail keywords can be optimized in this way. The trick here is getting into the mindset of your customer and preempting all the possible things they would like to know about whatever the subject of the long tail keyword is and then going at least one step further. You will create a page which is resource, which means customers will like it and sites which see it as an authority may link to it.
On some of the search engine forums SEOs have stated that this algorithm which was named Mayday by some and Black Tuesday by others has had a disastrous effect on some well established sites which did not have enough content in deep pages.
Whether you are a small business owner, or a medium to large business owner, all the signs show that drilling down into your site with niche information across all aspects of your site based on long tail keywords is a good way to go. Long tail keywords are important both to your customers and the search engines; ignore them at your peril!
Jackie is co-owner of CWA Europe which is an International Search Marketing Agency. If you are not already doing it she highly recommends building long tail keywords into your online marketing strategy. http://www.cwa-europe.com/search-engine-optimisation/the-importance-of-long-tail-keywords-since-the-last-google-algorithm-update/88-10.html
Get Results With Long Tail Keywords
Long Tail Keywords for SEO There are many aspects of SEO that are important but even if you do every one of those things right, you may find that there is simply too much competition against others who have similar websites to your own. What are you to do in such a situation? One of the things you should focus on from the start is the use of long tail keywords. Long tail keywords are similar to any other type of keyword in that they are the words that a person is typing into a web search engine to look for your website or websites like your own. However, they are longer and more specific.
There are several key reasons why targeting these long tail keywords is important to building successful SEO. One of those reasons is the simple fact that your website will perform better in conversions when you use these words instead of the generic terms. For example, if you are trying to get your auto parts business online, building a website that targets words like auto parts is helpful, but it may be better to target actual locations. For example, you may want to choose keywords such as auto parts New York or auto parts Dallas. The difference here is that you are adding specification to the keywords which means that those in New York or Dallas who are looking for auto parts can find a local company to help them.
These types of keywords are long tail. They are made up of three or more words that relate to the keyword and provide the user with a more specialized search. Locations are not the only option for you to consider here. You may have a very specialized type of auto part that you sell. You may be building a website that discusses a specific type of vehicle.
Just like the research you do for traditional keywords, you also need to do the same type of research with long tail keywords. These keywords may not be used as much, but when you use them, you are likely to get a more specialized visitor to your website which may mean that you will turn a profit faster from that visitor than you would from a generic keyword. Long tail keywords should be included in your website to ensure that you are hitting your target market when it comes to visitors to your website.
Follow Kerry Russell down the exact same footpath she used to build and grow her very own profitable online business in less than 6 months: visit http://footsteps-to-your-success.com
Where to Use Keywords For Search Engine Optimization (SEO)
Keywords are, simply put, the SEO fuel. All the efforts put in to fine-tune your website for top rankings on Search Engines will not pay-off without, Search Engine Keyword Optimization. The key here is to use most relevant and important keywords in different parts of the website. Instead of using all keywords at once, it is advisable to use the keywords in several portions on your website. Higher relevance is given to certain areas of the HTML documents by various search engines.
Choosing the right keyword is the first and the most critical step of any SEO Campaign. Start off by using a seo keyword suggestion tool.
Following are the Best Practices for how to use your keywords:
In the TITLE tag:
Search results always shows the title tag as your page title. The Title must be short and precise, say 6-12 words. The Keyword can be anywhere in the tag but preferably near the beginning.
In anchor text:
Anchor text with keyword focus from external links is an important factor. Inbound links are considered positive not only for the site but for the keyword as well.
In headings:
The Keywords placed on the heading in H1 is an important factor but the page should have actual text relevant to the keyword. Try to keep the heading precise (7-10 words). It is good to have the keyword as the first word of the heading.
In Domain Name:
Domain names incorporating vital keywords is a very important factor.
In URL:
Helps a lot to rank well but keyword should be in the other parts of the document. It should not be over optimized else you might be penalized.
Density:
It is a measure to check the relevance of the web content. Keep less than 10% keyword density. Upto 7-8% for targeted 2-3 keywords and 1-2% for minor or secondary keywords on a page.
In the beginning of the document:
It is a good practice to have the keyword in first 25-50 words of the document. Be it a table or a paragraph, try to keep it in the beginning of the document.
In Alt Tags:
Label images on your page with ALT/TITLE tag filled with some keywords as spiders do read these tags.
In other Headlines:
It is a good practice to have the keywords in other headlines (h2 – h6).
In Meta Tags:
Yahoo and Bing still rely on them, Google does not. Having these tags properly filled will not harm, so just do it.
Proximity:
It is the closeness between the 2 or more keywords. The closer the keywords the more likely it is to rank higher. It is best to have the keywords one after the other i.e. with no words in between them. Eg : “discount perfume” is better than “discount on perfume”. In Image names – Eg : Perfume.jpg – Good to have keywords in images names.
Secondary Keywords:
Targeting and optimizing secondary keywords can be beneficial as they might have a lot less competition than the most popular keywords. Eg: discount Calvin Klein perfumes will have a lot less hits and a better targeted traffic.
Synonyms:
Using synonyms on web pages is good as Search Engines have algorithms to take in to consideration synonyms for Keyword match and ranking especially for sites in English but it is not taken into account for many other languages. For instance, in the perfume site, “fragrance” is a synonym, Include synonyms on the page but do not rush to optimize every synonym.
Worst Practices:
Misspellings:
Spelling mistakes do not make a good impression. If you know your target keywords have popular misspellings, you might want to optimize them and they can get you more traffic. But it’s better if you do not misspell. However, if you want popular misspellings, do them in Meta Tags.
Dilution:
Excessive unrelated keyword optimization will affect the status of all keywords. Yes! even the major ones will be lost.
Stuffing:
Keyword density of more than 10% is keyword stuffing and puts you at risk by to get banned by Search Engines.
Thus, a well deployed Keyword helps in bringing qualified traffic to your site leading to higher sales, by being focused and targeting specific search terms. We hope you like our posts. Do not forget to subscribe to our feed in order to stay updated with our stories & news in SEO World.
If you need a great seo keyword suggestion tool we have provided one for you.
Varun Bihan http://www.kpmrs.com is a website rank monitoring SEO tool for free. It tracks your website positions for keywords phrases for a specific URL on Google, Yahoo, Bing and provides a nice report of your site’s rankings over time
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